Gabriel
Wagner
I'm a performance marketer from Brazil, based in Santa Cruz de La Sierra. I'm a specialist in paid media for DTC e-commerce brands and lead-gen businesses, with a focus on campaigns that hold their numbers as spend goes up and on what happens after the click. Working across both the ads and the systems behind them, I build the whole funnel, from tracking and CRM wiring to creative that people actually stop for. I work in Portuguese and English, available to clients in Brazil, North America and Europe.
About me
I'm a media buyer from Brazil with 5+ years in performance marketing and US$1.5M+ in ad spend managed across Meta, Google, TikTok and Pinterest.
I started in house at a women's fashion brand and never left. Five years on the same account taught me the thing agencies never learn: what a fourth quarter actually costs, and what a bad creative does to a catalog three weeks later. I grew that brand's Instagram to 228K followers and its ads to 7x average return.
I'm also the person who builds the plumbing. WhatsApp sales agents, lead qualification, CRM and ERP integrations, built on n8n and Supabase. Most media buyers hand off at the click. I don't, because the click was never the point.
What I run
Paid media management
Meta, Google, TikTok and Pinterest. Campaign architecture, budget pacing, scaling calls, and the creative testing loop that keeps CPA from drifting.
Creative strategy
Ad copy and creative direction built around the brand's actual buyer. Not swipe files.
Automation and AI agents
n8n, Make, Evolution API, Supabase. WhatsApp sales agents, lead qualification, CRM and ERP integration.
E commerce growth consulting
Account audits, funnel diagnosis, catalog and offer strategy for stores already spending but plateaued.
The Work
These are three Brazilian e-commerce brands I'm working with. Three completely different business. One measurement standard.
Marketing Manager at Mariantônia Moda
- Own the full paid media operation for a women's fashion e commerce brand. Meta Ads and Google Performance Max, catalog campaign architecture, creative strategy and copy.
- Built the seasonal campaign calendar that Brazilian retail actually runs on, from São João through Black Friday, instead of pacing flat monthly spend.
- Grew the brand's Instagram to 228K followers alongside the paid operation.
- Built the brand a WhatsApp sales agent on n8n, Evolution API and Supabase that qualifies leads and answers buyers automatically, so paid traffic converts without a human on every message.
The numbers
Not projections. These are the average returns on the three accounts I run today, measured in their own ad accounts.
Background
Marketing Manager, Mariantônia Moda
OCT 2020 — PRESENTFull ownership of paid media and growth for a women's fashion e commerce brand.
Marketing Assistant, V4 Company
JAN 2022 — SEP 2022Ran paid campaigns across multiple client accounts at one of Brazil's largest digital marketing franchises.
- Meta Blueprint
- Media Buying Professional
- Google Ads
- Search & Display
- Portuguese (native)
- English (advanced)
- Studied in Vancouver, Canada